Drowning in opportunity

Whether you are building a startup, establishing your consultancy or developing your reputation as a freelancer, you probably think that your struggles are down to a lack of something. It’s our natural inclination to look for what’s missing, so conditioned are we by a focus on our faults.

Actually, lack is not the problem. You are suffering from an abundance. A surfeit of opportunities. You can take your career in any direction you choose. You can spend each hour doing whatever you want. Your startup can develop in a myriad of different ways.

This vast array of choice is often overwhelming. Because we are not very good at processing such a wide range of options, we are either paralysed by indecision or jump for the first thing we pay attention to. Much worse, we sometime try to do everything a little bit and fail miserably. This robs us of the focus we need to build up the momentum to break through to the next level.

So don’t worry about running out of things and being left high and dry.  Your biggest threat is having too many choices and drowning in opportunity.