Picture by Dwight Sipler
I recently came across the following statement on an agency’s website.
“We are passionate about what we do and strive to offer exceptional service to our clients. We have a proven track record of creating engaging multi-disciplinary visual communications with outstanding results, no matter what size or budget.”
Well, of course. What else are they going to say?
How about this, perhaps?
“We don’t give a monkey’s about what we do and only deliver the absolute minimum we can get away with to our clients. We’ve got a reputation for churning out the same old unimaginative crap that doesn’t work, but it doesn’t matter because we only work for big clients with massive budgets”
Which one would you remember?
My suggestion at least has the merit of being remarkable.
(And actually truthful for some of the larger agencies, some would say).
What they said is so vacuous, bland and meaningless it’s just a waste of words. They’d have made more impact with a picture of a bored cat.
Please, think. No more “Blah, blah, blah”.