Tag Archives: Brand

On Marketing

A year or so into my career at BT, I decided I would study Marketing. I thought it might be useful as we moved into a deregulated market and competitive environment (this was some time ago – my diploma was from the plain old Institute of Marketing, before it became Chartered). I loved it. It […] Read More…

How they made the PPI scandal even worse

LloydsTSB has just been dragged through the press (again) for the way it has been handling complaints from its customers about mis-selling them PPI (Payment Protection Insurance). To be fair, LloydsTSB are no worse than any other bank in this scandal and they may argue they are a bit better because they fessed-up first and […] Read More…

World Class is standard

I was working with a design agency and we were discussing their brand. “What makes you stand out?” I asked. “We do brilliant design” they said. And they do, they have lots of clients who love their stuff. It’s really original. “Great” I said. “But everyone else has brilliant design. No-one says ‘we do OK […] Read More…

Samsung vs Apple – who’s the victim?

There’s a lot of stuff in the blogosphere and tech media about the current patent wars between Apple and Samsung. The merits of each side’s case are debated fiercely and people are defending their allegiances with an almost religious zeal. In truth, it shows neither company in a great light as they push the boundaries […] Read More…