Tag Archives: Digital

The Why of Digital

The digital revolution is dramatically affecting our personal and professional lives with both positive and negative effects. Whilst the effects are hard to predict and difficult to control but we can, and should, focus on the outcomes that we want to maximise. We have to decide what the point of digital is, decide why we […] Read More…

“The Product is the Business”

This is undoubtedly true for some businesses today. Clearly, startups really only have ‘the product’, as their initial purpose is to discover product-market fit. It’s true for mobile phone manufacturers, as Blackberry and Samsung demonstrate in different ways. It’s also true for Apple and Google, whose latest product releases are eagerly anticipated. But what about […] Read More…