Tag Archives: Mindset

Are you ambiguous or uncertain?

Or maybe you’re not sure? Perhaps you don’t see a distinction there. For me, it’s a critical one. I hate ambiguity. I am completely unambiguous about that. Ambiguity kills projects. One minute you think everyone’s on the same wavelength, next minute they are tearing each other apart because someone’s ‘commitment to  deliver’ was someone else’s […] Read More…

No “Big Idea”? You’re starting from the best place

There is a general perception that you need to have a ‘Big Idea’ for your start-up, a compelling vision, a clear picture of what you are trying to create. The heroic entrepreneur, armed with this brilliant idea, this killer app, carries all before them and triumphs over the vicissitudes and setbacks to build a successful […] Read More…

Effort. Less.

My wife and I went snorkelling on our recent holiday and marvelled at how the instructors seemed to move so easily through the water.  We splashed around like fury and they seemed to make hardly any movement at all but zoomed around all over the place. Less effort and more effect. That’s true for many […] Read More…

Why pandering to your audience never works. And playing safe is the riskier option.

When I left corporate life I didn’t really know anyone outside of the companies I had worked in. I didn’t have ‘a network’ of much substance. So, I went on ‘the circuit’ and set about building one. I didn’t know what I wanted to offer either. I had done many different things in my career […] Read More…