Tag Archives: Values

The Why of Digital

The digital revolution is dramatically affecting our personal and professional lives with both positive and negative effects. Whilst the effects are hard to predict and difficult to control but we can, and should, focus on the outcomes that we want to maximise. We have to decide what the point of digital is, decide why we […] Read More…

On Marketing

A year or so into my career at BT, I decided I would study Marketing. I thought it might be useful as we moved into a deregulated market and competitive environment (this was some time ago – my diploma was from the plain old Institute of Marketing, before it became Chartered). I loved it. It […] Read More…

Why Product Managers are ‘environmentalists’

No, I don’t mean that they are all eco-warriors, climate activists, tree-huggers or sandal-wearers (although I suspect many are  of a greenish-hue, methodically sorting out the rubbish into the correct bins every week and buying their friends goats for Christmas). I am not referring to the general environment. I mean the specific environment that is […] Read More…