No, I don’t mean that they are all eco-warriors, climate activists, tree-huggers or sandal-wearers (although I suspect many are of a greenish-hue, methodically sorting out the rubbish into the correct bins every week and buying their friends goats for Christmas). I am not referring to the general environment. I mean the specific environment that is […] Read More…
This is undoubtedly true for some businesses today. Clearly, startups really only have ‘the product’, as their initial purpose is to discover product-market fit. It’s true for mobile phone manufacturers, as Blackberry and Samsung demonstrate in different ways. It’s also true for Apple and Google, whose latest product releases are eagerly anticipated. But what about […] Read More…