If you want to be different, just be you. It’s obvious, isn’t it? After all, we are all unique individuals, there’s no-one else on the planet quite like us. So, ergo, if we are ourselves then we are different. However, we are not brought up to be ourselves, are we? We are brought up to […] Read More…
My love of Venn diagrams comes from my background in Product management. It’s sort of compulsory, it’s the way we think. Most of us don’t think about Venn diagrams in relation to ourselves but I did because of a James Altucher post, in which he talks about focus (see point II). The conventional wisdom is […] Read More…
It’s the thing every Silicon Valley startup is aiming for. It’s the game-changer that’s going to turbo-charge their idea. It’s the thing that every CEO dreams of, part-nightmare, part-bliss. But can you really make it happen? As this article by Soren Kaplan explains, it’s not a new concept. Schumpeter coined the term ‘creative destruction’ back […] Read More…
Picture by Dwight Sipler I recently came across the following statement on an agency’s website. “We are passionate about what we do and strive to offer exceptional service to our clients. We have a proven track record of creating engaging multi-disciplinary visual communications with outstanding results, no matter what size or budget.” Well, of course. […] Read More…
This is undoubtedly true for some businesses today. Clearly, startups really only have ‘the product’, as their initial purpose is to discover product-market fit. It’s true for mobile phone manufacturers, as Blackberry and Samsung demonstrate in different ways. It’s also true for Apple and Google, whose latest product releases are eagerly anticipated. But what about […] Read More…
I was working with a design agency and we were discussing their brand. “What makes you stand out?” I asked. “We do brilliant design” they said. And they do, they have lots of clients who love their stuff. It’s really original. “Great” I said. “But everyone else has brilliant design. No-one says ‘we do OK […] Read More…